Another reason why it is important to use the right font is the deliverance of the right message. But choosing the font for your logo is of equal importance since it communicates crucial information like your name and industry. Keeping these factors in mind will help you make the perfect choice. Sign up now and try the Penji platform for free for 15 days. Having a font that catches the eye has sold products for years, in fact, fonts are what connect us to our favorite brand names. We have all had the moment where we have come to add in a price and there isn’t the correct symbol to use. But is font choice really all that important? When using fonts for your business, choose a font with the right “personality.” As we wrote, Typography is an effective way to convey more than just the words involved in written communication. As things stand, … Therefore should the font be a bit childlike and silly? So, despite strong opinions toward one or the other, there is no research to back the promotion of one over the other. To understand why, think long-term. Choosing the font for Your Brand. Also, it can make your brand generic (find something unique). Many brands love Penji because it eliminates the hiring process. This may seem pretty obvious; however, most people get it wrong. If you are looking for a good font to use, experiment a little bit and make sure all of the letters and numbers are distinguishable before you make your final choice. The perfect font choice can set the tone for all your marketing strategies and project the mood or feeling that you’re aiming to send. Typography is an important element of design. Choosing the right one to do a particular job is important, as a document printed in an inappropriate font will not be taken seriously. Attention spans are short these days – especially consumers’. January 10, 2017 January 10, 2017 - doublezero_admin. Decide which characteristics you want your brand to convey. but there is more to it than just the font type. A lot of brand logo designs use very simple and unfussy fonts such as brands like Panasonic and Facebook, which project simplicity and create a nice clean feel. Readability is highly important when choosing a typeface for your brand. Check out what our designers produced for our clients. There are two main typography families: serif and san-serif fonts. Also, certain fonts work better in certain applications than others do. Meanwhile, if you want to get designs with fonts that match your messaging and brand, have Penji do that for you. Probably some people who do not have time to check out different fonts and played with different choice of fonts available to them will not find anything new. When we design and need to pick a font to use, we should ask ourselves what message we are trying to portray. Make sure your fonts are readable. Instead of an image, we use a font as the visual interpretation of the words on the page and this can enable them to be read with the feelings that they are intended. But, that’s not all. Take a look at some excellent reasons why font choice is important. Even though it’s great to have different fonts, there is a written rule that you should only use a maximum of 3 typefaces in any one piece of work. 0333 321 1493 or email info@m3.agency. The debate is often attributed to the legibility of each type of font. When you receive the design, you can review it. Let your voice be heard by selecting the most suitable fonts. Once you answer these questions, you will know the direction you want to go. Choose a font … When created in the right way, a typeface should deliver the right emotions to the reader and set the tone that will bring the words to life, whilst reflecting the industry it is intended for. Take a look at some excellent reasons why font choice is important, Fonts provide both a practical and aesthetic function. The font, created exclusively for the brand, makes the logo easily recognisable and not to be associated with anything but Jaguar Cars, and the result is elegant and not fussy. Here are some safe s… So, choosing the right font is essential. The styling, types of fonts, types of lettering and colours used all reflect what the business sells and even the target market of who they are wanting to sell to. Browse Popular New Random Upload LOGIN Join FREE Blog. The right font will speak in the language of the target audience. In the age-old debate about fonts, the topic of serif and non-serif fonts always seems to arise. Anymore can take away the emphasis of what the words are trying to say and could end up confusing the reader. Convey your message through engaging designs. Your goal is not to imitate but to analyze whether their … Every designer has some amazingly outlandish typefaces that they use for special occasions. When different people read the same material in that font, the information is generally believed and there are fewer disagreements among the readers. The designers know how to produce professional and compelling designs for your company. But, that’s not all. In fact, fonts can subconsciously tell us where to go and what to buy. 1. Pretty basic Sans serif fonts, but they’ve been around for years and definitely aren’t going anywhere! Decide which characteristics you want your brand to convey. Of course, there are other things to think about too, for instance does the font offer a variety of styles and weights or is it just literally light, regular and bold? Fonts are great. If someone has to spend an extra 4 seconds to understand what have written, then they will disregard your design. 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