From around 2003 to the early 2010s he built his own Vinetto guitars, which included his original design, the Legato, and aged T-style and S-style guitars in his Artefact series. Fender Custom Shop 1956 Stratocaster Relic Sunburst 2006. The Fender Broadcaster was the first solid body electric guitar for the masses. From faithful reproductions of classic... Combo vs. Stack: Which Amp Is Right for You? They couldn’t shoot the kind of lacquer that I had, and ageing the hardware and all – they just didn’t have the people to do this. This process, known as relic’ing, quickly became incredibly popular and incredibly controversial. Soon, he and his team were sending 40 sets of aged guitar parts to Fender per week, and new models were added to the initial two. Guitar.com is the world’s leading authority and resource for all things guitar. * For qualifying in-stock items delivered to the contiguous United States only, on orders processed by 5PM Eastern time. And I showed up at the NAMM show, because J said, ‘You’re gonna’ want to be here for this!’ And we hung them up, and people were saying, ‘Wow, that’s really cool that you’re paying an homage to your history with these old guitars!’ And the reps were like, ‘Yeah, they’re new guitars. We can’t tell them no.’”, “I was living in Estes Park, Colorado, and there was no way to find a place to do it there. “I figured out the process of duplicating decals from actual photographs, getting them scaled correctly, and making these really dead-nuts decals,” Cunneto tells us. That was it!”, Mike Lewis was head of Fender’s marketing department at the time, and both Black and Cunetto say he was very supportive of the venture. And bit by bit along the way, Black’s path intersected with the notion of pre-aging a guitar. Cunetto still builds the occasional Vinetto guitar, but has been slowed by what he calls “a weird auto-immune disease that was diagnosed five or six years ago.” Upon bringing the operation back home to Fender in California, Eldred refreshed the line-up, introducing the popular Time Machine Series, which presented 50s maple ’board and 60s rosewood ’board Telecasters and Stratocasters in three different levels of distress: Relic, Closet Classic (gently aged), and New Old Stock (or NOS, vintage-style, but non-aged). We provide insight and opinion about gear, artists, technique and the guitar industry for all genres and skill levels. Everyone from beginners and hobbyists to the world’s most acclaimed artists and performers have used Fender instruments and amps, in the process making the company not only a revered music industry name but also a cultural icon. John Page left the Custom Shop in November of 1998 to become the first Executive Director of the Fender Museum of Music and the Arts, and Mike Eldred took over as manager of that upscale wing of the company. This was prior to Fender moving and putting in a $5 million spray facility that included an afterburner that would be compliant with the regs – Fender is still spraying lacquer today.”, Cunetto adds: “I was supposed to go out there and just consult with them, and relay the techniques and so forth, but they just weren’t set up for it. YouTube Stevie Ray Vaughan Number One Replica by MCG - Duration: 11:56. To learn more about our cookie policy, please check our Privacy Policy. If you play your instrument often, it’s a simple truth that your axe will eventually show some wear. If you’re a fan of ’60s Telecaster Customs, the Fender Custom Shop Limited Edition ’60s Tele Custom Relic serves up the legendary twang, bite, and vibe of a vintage original, with modern playability — and without an exorbitant investment and endless visits to your luthier. Fender Custom Shop 1952 Journeyman Relic Telecaster $ 3,400.00 Add to cart; Fender Custom Shop 1963 NOS Mahogany Strat $ 3,440.00 Add to cart; Fender Custom Shop Jimi Hendrix Journeyman Relic VooDoo Child Strat – Black $ 4,950.00 Add to cart; Recent News Dave’s Holiday Shopping Gift Guide ), Fender Custom Shop most likely offers a level of relic’ing that will be perfect for your taste. Description Tone and class are both top notch on this Fender Custom Shop ’57 Strat which is built with a ash body and a roasted maple neck – the roasting process eliminates excess moisture and sugars for rock-solid stability and extra punchy tones. Here’s where we get into the look and feel of a guitar that’s been loved and played. Cunetto was able to accurately recreate the classic Custom Colour finishes before Fender worked with DuPont to colour match the original vintage hues. Fender Custom Shop Finishes. Electric Guitars ... Everyone from beginners and hobbyists to the world’s most acclaimed artists and performers have used Fender instruments and amps, in the process making the company not only a revered music industry name but also a cultural icon. But, yeah, I had to close the shop and get rid of all the people, and that’s never any fun. Explore the possibilities. Up for sale is a lightly used 2020 Fender Custom Shop Heavy Relic ’52 Telecaster in Aged Butterscotch Blonde. The love of vintage guitars and basses isn’t going away anytime soon. Now is the perfect time to get the gear you want with simple, promotional financing. The most dangerous time of year for your wallets is here. Learn More. The guitars wear and tear is all original, and co '55 Dual-Mag Strat Journeyman Relic. This is a Fender 1951 Nocaster Relic made in 2004 in excellent condition! And they were like, ‘Well, we’ve already got 400 guitars on order! We got those done, and John didn’t tell anybody about it in management and all. Description: Official American Fender Custom Shop 1969 Journeyman Relic Stratocaster Loaded Pickguard complete with Pickups, Pots, Switch, and Knobs (complete set)- '69 Strat Pickups with RWRP Middle Pickup (Bricenda Pineda Hand Wound "BP")- 5 Way Switch- Vintage Modified #2 Wiring with Tone Saver Bleed- 3 Ply Parchment Pickguard- All original w/ screws- Genuine Fender In 1996, Cunetto put together a larger facility with bespoke work stations and three times the paint-spraying capacity as the original Springfield facility. The results were boxed as individual sets to ship back to California, where the Custom Shop would complete assembly, fret dress, final setup and testing. The Fender Custom Shop reached new heights of craftsmanship with its acclaimed Time Machine series—artfully “relic-ed” guitars and basses that revolutionized the entire concept of “reissue” instruments. This three-tiered series had a long and successful run – although the Relics always sold in the greatest numbers – and has further evolved in recent years. Bonnie Raitt was nominated and he was her producer, and they were going to perform. December 17. Vince Cunetto with some of the first bodies he aged for Fender back in the early days of the Custom Shop’s Relic programme. The notion of ageing, antiquing, or distressing an instrument has existed for decades. Sweetwater Sound Store Hours, If you have any questions, please call us at (800) 222-4700. “So I was doing that and kind of selling them at guitar shows, and it got out that I was the guy making them. Hired in 1989 by the head of the Custom Shop, John Page, Black had been a Master Builder for several years by the time the notion took hold in the early 90s that there might be some mileage in selling pre-aged guitars. The tone and playability of Fender’s Relic guitars means they’ve have become fixtures on stages and in studios all over the world. But I had, in the years before, all the classic paint numbers for those Custom Colours, so we were painting them with DuPont colours just like they did originally. Custom-Built. Fender Custom Shop Stratocaster® guitars—instilling Dream Factory innovation into the world's greatest electric guitar. The man behind Derek Smalls and a hatfull of iconic The Simpsons characters shares some of the highs and lows of his musical life. Today Fender Custom Shop’s five different levels of relic’ing treatments are more popular than ever. Do it under the radar, don’t tell anyone in Fender management, and we’ll keep it in the Custom Shop.”. The answer, of course, is all of those. If you see nothing but beauty in SRV’s Number 1, Rory Gallagher’s Strat, or Jeff Beck’s Yardbirds-era Esquire, then Heavy Relic is right up your alley. The only part of the story that’s missing is yours. Your dreams are what make the Fender Custom Shop the reality that it is today. Fender Custom Shop: Turning musical dreams into realities. When I was a kid I had worked in this body shop, and that’s how I learned to spray lacquer.”. While some guitar dealers couldn’t be convinced of the Relics viability as a concept, others embraced them immediately. Fender Custom Shop Limited Edition 70th Broadcaster Heavy Relic From upstart beginnings in the early 60s, Eric Clapton soon established himself as one of the decades’ most lauded players. By checking the boxes you agree to receive the following from us via e-mail. Black shipped him boxes of Fender bodies, necks and parts, and they got to work. We did stuff for the Stones, for Clapton… we did everybody.”. Payment via PayPal. That’s the Closet Classic. Over the years, Wildwood Guitars has sold thousands of relic’d Fender guitars. Peak opportunity to learn about the brand’s durable equipment cases. Get Directions | And while it can’t replicate a guitar’s history, the Fender Custom Shop’s relic’ing process can get you that broken-in feel and look that will remind you of some of the most iconic guitars in the world. But my wife at the time, her family was from north of Springfield, Missouri, and I figured, ‘No one is going to be watching anything down there, and I can probably find some labour…’”. Note that if your order was paid using an AmEx card we may pass on a 3.5% fee of the purchase price to process your refund. 5501 U.S. Hwy 30 W, Fort Wayne, IN 46818 The November 2020 issue of Guitar Magazine is out now! Maybe a few light scratches grace the finish, the plastic on the pickguard and pickups have begun taking on that unmistakable yellowish tint, and a minimal amount of tarnish is beginning to be visible on the hardware. Prior to the introduction of the Relic Series in 1995, fake ageing and playing wear was applied to guitars either to help repairs made to valuable old instruments match the look of the rest of the original, or to create forgeries. But there simply isn’t a better term for how these instruments look and feel. And while it can’t replicate a guitar’s history, the Fender Custom Shop’s relic’ing process can get you that broken-in feel and look that will remind you of some of the most iconic guitars in the world. “By the time we did the NAMM samples,” says Cunetto, “we knew we were going to do it. The first batch of aged ‘kits’ for 20 guitars was on its way back to Fender on 27 June 1995, and it was off to the races. With over 28,000 articles and counting, inSync is your FREE resource for breaking news, reviews, demos, interviews, and more. We are an authorized Fender dealer and this instrument comes complete with a full manufacturer warranty. This was Cunetto’s first foray into contract work for the Fender Custom Shop, making period-correct logo decals for one-offs and short runs, and he also supplied aged parts on occasion, such as a distressed Bakelite pickguard, which Black had used to restore Ron Wood’s vintage blackguard Telecaster. Since they were launched in 1995, the Custom Shop’s Relic guitars are always some of the most attention-grabbing instruments at any NAMM show, So, was it difficult for Cunetto to say goodbye to the work? JW Black now lives and works in Oregon, where he specialises in repairs to vintage Fenders and other guitars, and also makes and sells his own F-style guitars. The latest guitar news, reviews and features delivered to your inbox. Interestingly enough, this is a regular relic edition, but has the specs as listed below and on the build sheet as pictured above. It’s one of the most divisive and debated aspects of modern guitar building, but whether you hate it or love it, nobody has done more to popularise the concept of artificially aged guitars than the Fender Custom Shop. Black holds Nocaster Relic serial #10 and Page has Stratocaster Relic serial number 100, “I’d borrow Telecasters from Jim and I’d machine pin-router templates, and I’d buy the wood and I’d take it to a company that had a nice old pin-routing machine, and I started making Tele bodies. The two prime movers in our Relic story first came together when Colclasure introduced Cunetto to Black during one of the latter’s visits to his old stomping grounds in Kansas City. Then I started finishing them. $7,188.44. The fact that Don Was was recording the Stones when the idea first took hold at the Custom Shop is just coincidence. It was certainly one of the coolest experiences of my life. How many do you want?’ And that was it. Here's a 2018 Fender Custom Shop '63 Tele reissue in a very cool Super Faded Aged Lake Placid Blue finish over an ash body! $2700 with free shipping to anywhere in the continental USA. Eldred informed Cunetto of the decision, and the team in Springfield, Missouri, phased out its work over the course of late 1998 and early 1999, transitioning the operation back to the Fender Custom Shop in Corona. One other significant mover in the venture, however, JW Black, was very much on the Fender payroll. View Details View Series. Exclusive deals, delivered straight to your inbox. Looking for a muscular, affordable strummer for stage use? Fender Custom Shop Ltd Heavy Relic Reverse Custom HS Tele, Daphne Blue o/ 3TS $ 4,700.00 In stock now! “In 1982 Scott Baxendale showed me a 1952 Telecaster that he had refinished and aged the body to look era-correct,” he tells us. New Fender Custom Shop 2018 '51 Nocaster® Relic Faded Nocaster Blonde w/Case See more like this Watch 2015 Fender Custom Shop 1962 Stratocaster NOS Relic 62 9.5 6105 C Neck 87-95 From there, the Custom Shop occasionally applied a little ageing treatment as a one-off for artists who needed that look, but it wouldn’t be a standard line until Vince Cunetto came into the picture. “I started trading, buying and selling vintage guitars on the side in about 1984 or ’85 – I was living in Kansas City, Missouri, at the time,” Cunetto tells us, “And Jim Colclasure [vintage guitar dealer and former associate of JW Black] and I became friends. Free shipping Could it be the promise of a broken-in feel, knowing that every ding and scratch tells a tale, or the romantic notions of the guitars we remember seeing our heroes play? Phone Hours | Because many of the guitars within the Fender Custom Shop range are based on old guitars, a lot of people want them to look as if they have made it from the 50s or 60s to the modern day i.e. Black recalls: “Vince sent John [Page] and I an aged 60s-style Strat in gold metallic finish. It’ll be in great shape with very little wear, but it has aged to perfection with the passage of time. While some asked why one would want a brand-new guitar pre-damaged, the players who got it, got it. “My recollection,” says Cunetto, “Is that it started off with that pickguard. Fender’s relic’d instruments offer so much of that story right from the factory. Because we were paid a lot of money; we made a lot of guitars, and Fender saved a lot of money. They now included, ranked in levels of ageing from none to most: NOS, Closet Classic, Lush Closet Classic, Journeyman Relic, Relic, and Heavy Relic. The guitar has a three handwound Custom Shop pickups for a wide range of Strat tones. I remember that Guitar Center in Dallas sent all their Relics to Guitar Center in Chicago – and they sold in Chicago, when they hadn’t sold in Dallas at the time.” But Mike Lewis had been correct in divining that artists would go for them, and the uptake by professional players really helped to sell the concept. ... Limited Edition Cunife Tele® Custom Relic RW. If you want an axe that looks like it hasn’t left your side since the beginning of rock ‘n’ roll, this is the relic job for you. No trades, please. And as big as pre-aged guitars have become in the guitar world of today, it’s amazing to note that according to the two prime movers in the creation of Fender’s original Relics – JW Black and Vince Cunetto – the story of how it all came about has never been told fully, or accurately. The September 2020 issue of Guitar Magazine is out now. And that’s what you get with Fender Custom Shop’s Journeyman Relic level. What's the Difference Between Concert and Soprano Ukulele. The Fender Custom Shop has been building dream guitars for the cream of the guitar crop for nearly 20 years. Combining original-era Fender style with modern refinements and hand-wound Custom Shop Dual Mag pickups, the Limited Edition ’55 Dual-Mag Strat Journeyman Relic offers a unique design and stellar tone.. Sweetwater Studios "Record Your EP Free" Contest Winner Greg Jones Announces His First EP. Happy holidays from your friends at Sweetwater! We decided to use Vince to make a couple of prototypes for the [winter 1995] NAMM Show: a 1950s Nocaster in aged Butterscotch Blonde, and an aged ’57 Stratocaster in Two-tone Sunburst.” But, as Cunetto recalls being told by Black, Page insisted, “Don’t tell anybody! Fender Custom Shop David Gilmour Signature Strat. “Many dealers just laughed at them,” Black recalls, “And some could not sell them in the beginning. What if we did a whole guitar?’ And I was like, ‘Well, I’ve been doing them for a long time!’” They would need to get the idea past the powers that be at Fender and the Custom Shop, and they would need to assess the market interest for such guitars, but Cunetto felt that if people were buying distressed leather jackets and stonewashed jeans and antiqued furniture, why not distressed guitars? Still, he had no call to put it into practice with Fender until a couple years later, when an artist requested that he do precisely that. '”, The first two Relic prototypes that were exhibited at the Winter NAMM Show in 1995, “We initially intend to do the guitars in-house,” Black recalls, “But also during this time we had the threat of no longer being able to spray lacquer at Fender due to EPA restrictions. That’s Fender Custom Shop Relic level. In our final part of our look at the stylings of the legendary Three Kings, we tackle the searing style of Freddie King. The guitar features a quartersawn maple neck that has a '60 Oval "C" profile, modern 9.5" radius, 6105 frets, and a set of handwound Tele pickups! This could be it. This 70th Anniversary model looks, feels, and sound like an original. Everything you love about Sweetwater in the palm of your hand. The January 2021 issue of Guitar Magazine is out now! The guitar has a medium factory relic; it shows light signs of play wear beyond this. The Fender Custom Shop Time Machine 1968 Stratocaster Relic is loaded with a trio of hand-wound '69 Strat pickups that deliver all the legendary spank 'n' sparkle of an original late-‘60s Strat. “Jim brought J to my house – I’d been making vintage Tele pickguards, and whole Telecasters and all this obsessive stuff,” recalls Cunetto. It takes a lot, and probably only works on Nitro. Padding, packing and protection – how to ensure your prized guitars stay safe in a big move. The maker of affordable guitars comes of age with three commemorative limited editions in a distinctive Silverburst finish. And not only did I get paid for it, I made good dough. “Well, yeah!” he laughs. In 2015, Mike Eldred departed the Custom Shop, to be replaced at the head of the operation by Mike Lewis, who further expanded the Time Machine offerings. Happy customers, one piece of gear at a time! “J said, ‘Wow, that’s cool! with a … As soon as you wrap your hands around a Relic, you’ll feel like you’ve been playing it for years and years. From eye-catching straps to dual-function pedals that both look the part and free up pedalboard real estate, there’s something for every type of guitar player this festive season. Black and Page selected one Nocaster and one Mary Kaye Strat, and Page made up steel stamps to emboss the word ‘Relic’ inside the bodies and the Custom Shop logo on the backs of the headstocks, “to prevent counterfeit or confusion in the public,” as Black puts it. From the tweakiest techniques to the biggest ideas, our experts work hard to constantly supply inSync with a steady stream of helpful, in-depth demos, reviews, how-tos, news, and interviews. What are you doing here?’ So we got to know each other, and we stayed in touch.” To make his replicas complete, however, Cunetto needed the name on the headstock, and with his experience in the advertising world and inside connections to the art department, he knew how to get them. Meanwhile, Fender had expanded its own facilities and secured its ability to spray nitrocellulose lacquer. And J was like, ‘Wow, that’s kind of cool. The Fender Custom Shop honors the incredible Strats produced in 1959. Model# 9231012533. Prior to the introduction of the Relic Series in 1995, fake ageing and playing wear was applied to guitars either to help repairs made to valuable old instruments match the look of the rest of the original, or to create forgeries. In the first of a series looking at the chord shapes and sequences used by the Beatles, we get inside the head of John Lennon and find a solid rhythm guitarist with an ear for original chord changes. All the parts and finish on the guitar were aged and patina’d to look like an authentic vintage instrument. But the Relic wasn’t really a ‘thing’ until the Fender Custom Shop made it one. Fender Custom Shop Relic 1955 Telecaster Journeyman, Aged White Blonde $ 3,500.00 In stock now! We did Jazz Basses, Fred Stuart and I did some Jazzmasters; we did all kinds of artist guitars. I was talking to J one time – after he started working for Fender – and he said, ‘So here’s the scoop: we know you’re the guy making these decals, and it’s not cool, but if you quit doing that and you make them for the Custom Shop the way you made them for everybody else, it will be cool!’”. A Tele Custom Relic for the Ages. , Check out Sweetwater’s stock of these vintage-inspired beauties here. Let’s dig into them and see which one is perfect for you. We’ve all heard stories of to-die-for vintage guitars found in Grandma’s attic, hardly ever played. The most extreme of all of Fender’s relic’ing levels, Heavy Relic invokes the spirit of the most time-tested, road-worn, and battle-hardened workhorse Fenders in history. The Closet Classic gives you the feeling of playing a long-lost treasure. May be subject to additional charges, see checkout for details. It was very convincing, and was on the cusp of being a counterfeit. “Broken-in” is a cliche used often for relic’d instruments. Life happens, and that can definitely be said for this degree of relic’ing. It was win-win.”. From chimey, glassy cleans to chunky grind, these pups deliver the tone. 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Free Christmas Shipping ends This website uses cookies to improve your experience. First, a Bit of History And that’s how it went for a time, in bits and pieces… until the vintage-replica master and the Master Builder jointly realized that they could apply this thinking to a much grander scheme. May be subject to additional charges, see checkout for details. Custom Shop electronics serve up period-correct spank 'n' sparkle. Are they worth breaking out the bubbly for? “We added Two-tone Sunburst/maple Strats, Three-tone Sunburst/rosewood Strats, and over time we added the Olympic White Strats and other Custom Colours,” Cunetto recalls. ** For qualifying in-stock items delivered to the contiguous United States only, on orders processed by Noon Eastern time on Wednesday 12/23. To the contiguous United States only, on orders processed by 5PM Eastern time on Wednesday 12/23 only did get. One is perfect for you the world ’ s cool it right away, ” Cunetto adds existed! 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