It might say, "69 percent for 219 days." Any advertising credit refunds in connection with the Advertiser’s aforementioned requests are within the sole discretion of Publisher. The basic unit by which publishers bill advertising. Advertiser and Agency agree that any submitted advertisements Published in a Service, may, at Publisher’s option, be republished, re-performed, retransmitted, archived or otherwise reused by Publisher or its agents in any form in whole or in part in all media now in existence or hereafter developed, whether or not combined with material of others. Upon customer cancellation of a signed contract, a short rate charge will be assessed and invoiced. What is the first step when analyzing a publication's potential effectiveness? Any action brought by Advertiser against Publisher relating to advertising must be brought in the state or federal courts in New York, New York. E. Labeling of Advertisements Advertiser/Agency will indemnify and hold Publisher harmless for any such taxes (and applicable interest, penalties, legal fees and costs) and will reimburse Publisher for any such liabilities incurred in connection with transactions contemplated by this agreement to the extent Advertiser/Agency fail to pay and remit such taxes to Publisher. To the extent Publisher fails to provide Advertiser with the number of impressions guaranteed (if applicable) on the Third Party Services or its Websites, Apps, Podcasts, or Emails, Publisher will provide as a sole remedy a make-good, by extending the order beyond the contracted advertising flight period until the remainder of the guaranteed impressions are delivered; provided, however, that any makegood relating to Third Party Services may be subject to such Third Party Services’ makegood policies. In addition, the following terms and conditions set forth in Sections V through Z3 below (“Additional Terms”) shall apply to all advertisements Published on Third Party Services and on Publisher’s Websites, Apps, Podcasts, and Emails as provided below. Advertisements Published thereafter will be at the Publisher’s applicable rates then prevailing. The Ford ad is an example of an. Therefore, Pallet Enterprise is an example of an ___ business magazine. J. Indemnification An advertiser that wants to add weight and drama to its advertising message can have the ad printed on high quality paper stock and placed in the magazine for a premium price: An ad for Maker's Mark bourbon in Business 2.0 magazine was printed on high quality paper stock to add weight and drama to the advertising message. 94. Without limiting the generality of the foregoing, Publisher disclaims all warranties and guarantees with respect to the Services, including, without limitation, warranties and/or guarantees relating to: (a) the positioning or placement of advertisements on the Services, (b) advertising results on the Services; (c) the accuracy of audience data, including, but not limited to, audience demographic data, audience size/reach data, etc. Advertiser/Agency agrees that it is solely responsible for any and all necessary payment of sales and use taxes or any other transactional taxes arising from this agreement and remittance of such taxes to Publisher. If any portion of such advertising credits remain unused at the expiration of the foregoing six month period, such unused advertising credits shall be expired and Publisher shall not have any further obligation to Advertiser and/or Agency with respect thereto. advertisements, and may result in a short-rate. Weekly newspapers are the fastest-growing class of newspapers because they: WOTFS describes an advantage that has traditionally set newspapers apart from other media? greater flexibility in expressing the advertising idea. If the advertisers contracts for a full year's worth of advertising and fails to buy it 95. D. is the number of copies of the magazine that the publisher expects to circulate. Payments Bills are payable upon receipt. This is computed by determining the difference between the standard rate for the lines run and the discount rate that was contracted, Special newspaper advertising rates offered for placing a given ad in a combination of the same house paper, A term referring to a newspaper's normal discretionary right to place a given ad on any page or in any position it desires, A feature of many newspapers that allows advertisers to test the comparative effectivenss of two different adverting approaches by running two different ads of identical size by different content in the same or different press runs on the same day. To ensure receiving this spot, the college will need to pay a ___ rate. Advertising credits (for any earned advertising frequency discount adjustments for advertising run in excess of specified schedule) will only be earned if all advertising is paid for by the due date. For the purpose of clarification, the terms and conditions set forth in Sections A through U above apply to all advertisements Published in any Service. ple-insertion contract under protected rates is shortened or cancelled for any reason, the advertiser will be short-rated to the rate earned. Rate base guarantees for Publisher’s Magazines and Digital Editions are made on an annual twelve month average. Don't forget to include fees into this total to get the final amount owed to the insurance company. THe advertiser probably had to pay the magazine a 15% premium for this extended background called an: When the dark or colored background of an ad extends to the edge of the printed page, it is said to be an: Why would an advertiser willing pay a 15% premium price for an ad that bleeds off the page? If the advertiser contracts for a full year's worth of advertising and fails to buy it. In addition to the indemnification obligations of Advertiser/Agency set forth in Section J above, Advertiser and its Agency, if there be one, each agrees jointly and severally to defend, indemnify and hold harmless Publisher, its parent, subsidiaries and affiliates, and each of their officers, directors, members, employees, contractors, licensees, agents, representatives successors and assigns against any and all Losses (as defined in Section I above) that may arise from or relate to: (a) the linkage of any advertisement on the Service to other material; or (b) a breach or alleged breach of Advertiser’s warranties set forth in this Section Y. Z1. In either case, Advertiser agrees to comply with Publisher's policies intended to comply with the CAN-SPAM Act and TCPA Act. The Australian charges $51,680 for an ad from Monday to Friday, while the cost of an advertisement on a Saturday is $92,072. When would an advertiser be charged a short rate? Look on the short rate table. I. Orders for advertising containing restrictions or specifying positions, facings, editorial adjacencies or other requirements may be accepted and Published but such restrictions or specifications are at Publisher’s sole discretion, and in no event shall such approved restrictions or specifications relate to (i) the placement of ads on Third Party Services, or (ii) any user generated content on Publisher’s Websites, Apps and/or Emails. Orders for all Publisher-produced inserts for Magazines are non-cancelable. IN NO EVENT WILL PUBLISHER HAVE ANY LIABILITY FOR ANY ADVERTISING CREATIVE OR PRINTING COSTS, ADMINISTRATIVE COSTS, AND/OR CONSEQUENTIAL, INDIRECT, INCIDENTAL, PUNITIVE, SPECIAL OR EXEMPLARY DAMAGES WHATSOEVER, INCLUDING WITHOUT LIMITATION, DAMAGES FOR LOSS OF PROFITS, BUSINESS INTERRUPTION, LOSS OF DATA AND/OR INFORMATION AND THE LIKE. Rate/Merchandising Programs If a publication is available on a controlled basis, it means the: Magazine is received free of charge by those individuals believed to be in a unique position to influence the purchase of advertised products, Meat Marketing and Technology is mailed free to a selected list of individuals who the publisher feels are in a unique position to influence the purchase of the merchandise it advertises, such as meat slicers and packaging trays. In the event Publisher and Advertiser agree in writing that certain ads will be billed based on ad delivery numbers other than the applicable Website’s (and/or Apps’, Podcasts’, or Emails’ or any Third Party Services’) own Publisher Numbers (i.e., third party numbers), Publisher will bill for such ads based on such third party numbers as long as the delivery discrepancy from third party numbers and Publisher Numbers is less than ten percent (10%). Unless otherwise agreed to in writing by Publisher, Publisher will bill for the advertising on Publisher’s Websites based on such Websites’ own ad delivery numbers (“Publisher Numbers”); and, if applicable, Publisher has the right to bill for advertising in Third Party Services and Publisher’s Apps, Podcasts, and Emails based on its Publisher Numbers. It is distributed on an ___ circulation basis>. F. Inserts Publisher may at its option require cash in advance or otherwise change payment terms. Rates for Publisher’s Websites, Emails, Podcasts, and non-Digital Edition applications (i.e., Publisher’s applications other than Digital Editions) and Third Party Services contained in advertising orders that vary from the rates established by Publisher for Advertiser shall not be binding on Publisher and the advertisements ordered may be inserted and charged for at the actual schedule of rates. If, for any reason, this frequency is not met, Advertiser will be charged a short-rate to fulfill its frequency discount level. Announcement of any changes in such rates will be made thirty (30) days in advance of the closing date for the first issue affected by such new rates. Copyright 2020 Condé Nast. All rights reserved. In such event, Advertiser and/or Agency must reimburse Publisher for the Short-Rate within 30 days of invoice therefor and Advertiser will thereafter pay for advertising at the open rate or at the earned rate(s) as applicable. Scheduled maintenance: Saturday, December 12 from 3–4 PM PST, The combination of media types that work together to most effectively deliver an advertiser's message, Color, type or visuals that run all the way to the edge of a printed page, large magazine ad (60% of the page) placed in the middle of a page, surrounded by editorial matter, A 1/2 page of magazine space that is surrounded on 2 or more sides by editorial matter. Newspaper advertisers can sometimes receive ____, a discount applied retroactively as the volume of advertising increases through the year. Newspapers may be classified according to: Sunday newspapers generally combine standard news coverage with: Sunday supplements are distinct from other sections of the newspaper in that they: are printed on the same type of paper as inserts. Some insurers base short rates on a table that's usually included with your policy documents. H. Trademarks As between Publisher and Advertiser/Agency, the copyright in any advertisement and/or content created by Publisher is owned by Publisher and may not be otherwise used by Advertiser or third parties without Publisher’s prior written consent. Advertiser and Agency agree to reimburse Publisher for its costs and attorneys’ fees in collecting any unpaid advertising charges. C. If the ad is not ready by the closing date specified by the newspaper publisher. Advertisers earn this discount by running advertising repeatedly in a specific time period, Discounts given to advertisers for purchasing print space or broadcast time in bulk quantites, Special editions of magazines that are distributed in specific geographic areas, Special editions of magazines that are distributed to readers who share a demographic trait, such as age, income level, or professional status, a newspaper generally about half the size of standard sized newspaper it is usually about 14" deep x 11" wide, Reaches the masses- locally or nationally. D. Advertising Positioning at Publisher’s Discretion If the Publisher participated in the creation of an advertisement, the Publisher will indemnify Advertiser in connection with potential claims relating thereto only to the extent it has agreed to do so in writing. Free publications, delivered, mailed or in racks consisting of almost entirely local advertising. R. Disclaimer This background of the ad was designed to look like leather and extends to the very edge of the page. In such event, the Advertiser and/or Agency must reimburse PUBLISHER or RJA for the short-rate within 30 days of invoice therefore. Charges for advertising will be levied according to the rate sheet. Proposed changes are subject to the approval of STATIONS. An agency commission of up to fifteen percent (15%) may be allowed for recognized agencies. The following terms and conditions govern all entities that place advertising (“Advertiser”), either directly or through an agent (“Agency”), in print magazines (“Magazines”), websites and mobile sites (collectively, “Websites”), email campaigns (“Email(s)”), audio podcasts (“Podcasts”), digital magazine publications (“Digital Editions”), any other applications (collectively, together with Digital Editions, the “Apps”), and any other services published and/or owned, licensed or operated by or on behalf of Condé Nast (“Publisher”) (collectively, together with Magazines, Digital Editions, Websites, Emails, Podcasts, and Apps, the “Publisher Service”), and through Publisher on any third party Websites, Apps and/or any other platform or service (including, but not limited to, Facebook, YouTube, etc.) Lumberman is targeted to people who use and operate sawmills. G. Errors in or Omissions of Advertisements Warranties; Indemnification A short rate will be charged if the Advertiser fails to run sufficient advertising to fulfill advertising contract commitment. An accurate copy of any furnished insert must be submitted to Publisher for review prior to the printing of the insert. In addition to all of the average in-app ad rates previously discussed, here are more average CPMs to know, courtesy of Business of Apps. WOTFS about dates that affect purchases of advertising in magazines is true? This charge will be equal to the difference between the rate shown in the advertising rate card (i.e. To calculate the short rate, first count the number of days elapsed since the policy took effect. Advertiser and its Agency, if there be one, each represent and warrant that: (i) it does and shall comply with applicable federal, state and local laws, rules and regulation, including, to the extent applicable, the California Consumer Privacy Act of 2018 and its implementing regulations (“CCPA”) (together, “Applicable Laws”); (ii) Advertiser’s and third parties’ websites, mobile sites, applications, e- mail campaigns and any other services that are associated with advertising purchased by Advertiser or Agency contain all disclosures required by Applicable Laws, including, but not limited to, a conspicuous link to a clear, accurate, and up-to-date Privacy Policy that: (a) discloses (1) the usage of third party technology; (2) the participation of third party service providers; and (3) the data collection and usage by such service providers and from such third party technology; and (b) complies with all Applicable Laws; (iii) it will not merge information that identifies, relates to, describes, is reasonably capable of being associated with, or could reasonably be linked, directly or indirectly, with a natural person, device, or household (“Personal Information”) collected, obtained, or derived, from the Services with non-Personal Information without providing the end-user robust notice of that merger and obtaining the end-user’s opt-in consent; (iv) if providing Personal Information to Publisher, it has all rights and permissions necessary for Publisher to use and disclose such Personal Information for the purposes described in Publisher’s Privacy Policy, as may be updated from time to time, and these terms and conditions; (v) it will not send any Personal Information to Publisher if such transfer would violate the rights of any third party or otherwise be contrary to Applicable Law; (vi) as reasonably requested, it will provide cooperation and assistance to Publisher in relation to regulatory inquiries and third party rights requests; (vii) any advertising or other material (including, but not limited to, product samples) submitted by Advertiser or Agency, and/or created by Publisher on behalf of Advertiser or Agency, and any material to which such advertisement or other material links or refers, shall comply with Applicable Laws (including, but not limited to, providing necessary disclosures) and shall not violate the rights (including, but not limited to, any copyright, patent, trademark, service mark, privacy and publicity rights) of, and is not harmful to, any person, corporation or other entity; and (viii) any advertising or other materials submitted by Advertiser shall be accurate and not contain any defamatory materials. He knows that the magazine has a total circulation of 15,000. All issues relating to advertising will be governed by the laws of the State of New York applicable to contracts to be performed entirely therein. T. Taxes Advertiser agrees to comply with all such applicable laws, rules and regulations. Are more expensive but more eye catching, For a nominal fee, newspapers will carry these legal changes in business, personal relationships or government reports by private citizens or orgs to be reported, Newspaper Advertisement printed in advance by advertiser, A newspaper adveritisng rate that is hight, attributed to the added cost of serving national advertisers, standard newspaper advertising rate with no discount allowance for large or repeated space buys, The highest rate for a one time insertion into a newspaper, Special rates for newspaper advertising usually offered to local advertisers who sign an annual contract for frequent or bulk space purchases, Newspapers offer advertisers decreasing rates (calculated by multiplying the number of inches by the cost per inch) as they use more inches, in newspapers, advertisers earn this discount by running an ad repeatedly in a specific time period, Discounts applied retroactively as the volume of advertising increases throughout the year, The promotional arm of the American Newspaper Publishers Association and the nation's newspaper industry, The rate charged to advertisers who during the year fail to fulfill the amount of space for which they have contracted. Western Horseman, Sports Illustrated, Better Homes & Gardens and Marie Claire are all examples of __ magazines, Lumberman is a monthly publication targets businesses in the sawmill industry. The placement of advertising on any Service constitutes Advertiser’s (and, if applicable, Agency’s) agreement to these terms and conditions and, to the extent ads are placed on any Third Party Services, such placement also constitutes Advertiser’s (and, if applicable, Agency’s) agreement to such Third Party Services’ then-applicable terms and conditions. For purposes of clarification, Advertisers that request a special billing schedule or an upfront bill will not receive refunds/adjustments in the case of under-delivery of guaranteed impressions (if applicable). A. C) If the ad is not ready by the closing date. In addition, to the extent Advertiser and/or Agency provides any such data, or any names, postal addresses, email addresses, telephone numbers or other Personal Information to Publisher for any purpose, Advertiser and/or Agency represents and warrants that it has all rights, consents and permission necessary to transfer such data, and for Publisher to use such data, for the purposes contemplated by the parties and these terms and conditions. B) If the advertiser contracts for a full year's worth of advertising and fails to buy it. In addition, all impressions and/or other measurements of advertisements for Publisher’s Websites, Apps, Podcasts, and Emails shall be based solely on Publisher’s calculations for its Websites, Apps, Podcasts, and Emails. Short-Rate within 30 days of invoice therefor and Advertiser will thereafter pay for advertising at the open rate or at the earned rate(s) as applicable. In such event, Advertiser and Agency must reimburse Publisher for the short-rate within ten (10) days of Publisher's invoice Interest may, at Publisher’s discretion, be charged at a rate of 1.5% per month on past due balances. In any event, Advertiser will be responsible for the cost of any work performed or materials purchased on behalf of Advertiser, including the cost of services. WOTF advertising media has the highest level of credibility according to its target audience? Advertiser authorizes Publisher, at its election, to tender any bill to Agency, and such tender shall constitute due notice to Advertiser of the bill and such manner of billing shall in no way impair or limit the joint and several liability of Advertiser and Agency. Stock Loan Rebate: The amount paid by a stock lender to a borrower who has put up cash collateral to borrow a stock. This may be attributed to cancellation, non-payment, or not receiving artwork or an advertising contract prior to deadline. Advertiser and its Agency may not use any advertising space either directly or indirectly for any business, organization, enterprise, product, or service other than that for which the advertising space is provided by Publisher, nor may Advertiser or Agency authorize any others to use any advertising space. What are the 3 most common ways to categorize of classify magazines? Options on cover positions for Magazines must be exercised at least 30 days prior to four-color closing date. 4. U. Newspapers may have overlapping circulation. In the event that Advertiser uses or pays for less advertising than that specified herein or the Advertiser or Agency otherwise breaches the terms of this agreement, Advertiser and Agency will be charged ten percent (10%) of the remaining advertising commitment (“short-rate”). In such event, the Advertiser or its Agency must reimburse First for Women for the short-rate, which is the difference between the rate charged on the contracted frequency and the higher rate based on reduced frequency, within 30 days of invoice therefore.